Robinhood, the retail brokerage, offers prediction markets alongside stocks, options, and crypto, including NFL event contracts. Prediction markets sit inside the same app where its customers already trade.
The company's prediction-markets business is running at a nine-figure annualized revenue pace, which makes it one of the largest prediction-market operations by revenue even though it is a product line rather than a standalone venue.
Robinhood's entry brought event contracts to a mass retail audience and set a template for brokerages adding prediction markets as a product category.