Fanatics Markets is the prediction-markets product from Fanatics, the sports merchandise and betting company. It launched event-contract trading across about two dozen US states, extending the Fanatics footprint from sportsbook into prediction markets.
The product is built on Crypto.com's regulated derivatives infrastructure, which supplies the rails for its event contracts. Event contracts on the platform carry a 21+ age gate.
As an incumbent consumer brand entering prediction markets, Fanatics Markets shows how established companies are adopting the event-contract format rather than leaving it to crypto-native venues.