Fanatics Betting and Gaming combined its sportsbook, casino and prediction-market products into a single app on September 2, 2026, launching Fanatics Sports & Casino as one product with one account and one rewards loop. The company said existing account information, FanCash balances and loyalty status carried over intact, according to the company's official launch notice, as reported by Eyewitness News TV.
Prediction markets are the newest leg of the bundle. Fanatics Markets launched in December 2025 through a partnership with Crypto.com, Dimers reported in its September review, noting that Crypto.com Derivatives is a CFTC-registered exchange and clearinghouse. SportsGambler, which reviewed the product in September, found the operator is Paragon Global Markets, registered with the CFTC and the National Futures Association, and that the event contracts are supplied by Crypto.com Derivatives North America (CDNA), which is also CFTC-regulated.
The rollout strategy targets the gaps in Fanatics' sportsbook map. The company said prediction markets were available in 22 states and four territories as of the September 2 consolidation, per Eyewitness News TV, while independent reviews put the count slightly higher: Dimers listed 23 states including California, Texas, Florida and Georgia, and SportsGambler listed 24 states. The accounts agree that the footprint covers states where Fanatics does not offer its sportsbook, and that users must be at least 21, according to SportsGambler's review of the signup process.
Fanatics is also moving to own more of the infrastructure. In July 2026, the company announced a deal to acquire its own CFTC-registered exchange, Water Street Labs, and clearinghouse, CX Clearinghouse, from BGC Group, aiming to bring that infrastructure in-house, Dimers reported, noting the deal had not closed as of its September review. Eyewitness News TV dated the announcement to July 27, 2026. Until it closes, event contracts are cleared by CDNA, per Dimers.
The unified app ties every product to the Fanatics ONE loyalty loop. Fanatics said users can earn rewards from every bet, trade and casino play, with rewards tied to Fanatics ONE status and connected to merchandise and collectibles, per Eyewitness News TV. SportsGambler found that new Fanatics Markets accounts automatically join Fanatics ONE, with up to 10% FanCash back on trades, according to SportsGambler's September 2026 review.
The prediction-market piece remains the most unsettled part of the model, Eyewitness News TV wrote in its September analysis, noting the CFTC proposed regulations in June 2026 aimed at event contracts that replicate sports betting, while state regulators continue to press gambling-law challenges. The analysis warned against judging the app on launch language alone: the supported conclusion is that Fanatics has placed more products and loyalty hooks behind a single account, while pricing competitiveness, market depth and regulatory outcomes remain unproven.